Leadership for the tourism experience economy (in person 2-day course)

UQ alumni receive a 20% discount on all short courses delivered by Executive Education.

The University of Queensland is proudly partnering with Queensland Tourism Industry Council to bring you a suite of professional development courses tailored to the tourism and hospitality industry.

 

In the tourism and hospitality industries, leaders who invest in providing exceptional CX create opportunities to outperform competitors well into the future. Build consumer loyalty and exceed customer expectations at each point throughout a purchase journey by developing a CX culture.

 

In this practical course, you’ll learn how to connect your business’ service or product to a unique customer experience. At the end of the course, you’ll have new language and tools you can apply immediately to connect with clients, sell an experience, and effectively measure success.

 

• gain a comprehensive understanding of the experience economy and its impact on customer expectations.

• learn how to adopt CX principles and improve your organisation’s performance.

• map your organisation’s customer journey and identify critical pain points and opportunities for emotional and sensory triggers

• determine the appropriate tools and technologies to enhance customer experience.

• learn how to create and sustain a customer-centric culture in your organisation.